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Chapitre D'ouvrage Année : 2021

The Role of Proximities in the Development of Wine Tourism Practices

Résumé

This chapter provides an overview of global wine sales to better understand the changes occurring in the sector. The wine-growing industry thus faces a dual challenge: first, a fall in consumption, down from 250 million hectolitres in 2008 to 241 million hectolitres in 2015, and second, for Old World countries, a loss of export outlets in the highly competitive global market, linked to the arrival of New World producers who combine greater production capacity with the development of tourism offers that promote the attractiveness of wine production destinations. A territory comprises players ranging from small firms to multinationals, with a diverse range of strategies and objectives. Proximity of material resources reflects the fact that individuals are “similar or complementary with regard to the resources they have. Wine tourism is largely based on discovering a combination of the characteristics of a product that is generally well known regardless of the individual’s nationality.
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Dates et versions

hal-04057882 , version 1 (04-04-2023)

Identifiants

Citer

Didier Bédé, Sébastien Bédé, Coralie Haller. The Role of Proximities in the Development of Wine Tourism Practices: The Cases of the Provence-Alpes-Côte d’Azur Region and South Australia. Open Internationalization Strategy, 1, Routledge, chap 8 (17 p.), 2021, ⟨10.4324/9781003095163-11⟩. ⟨hal-04057882⟩
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