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Chapitre D'ouvrage Année : 2011

Broadcasting

Résumé

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
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Dates et versions

hal-03674124 , version 1 (20-05-2022)

Identifiants

  • HAL Id : hal-03674124 , version 1

Citer

Valérie Bonnet. Broadcasting. Encyclopedia of Sports Management and Marketing, pp.64-65, 2011. ⟨hal-03674124⟩
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